Developed for corporate use, WhatsApp Business API enables efficient communication with customers around the world, always in a simple, safe and reliable way.

Thinking of leveraging the use of WhatsApp in the business sector, Facebook launched the WhatsApp Business application, a version focused on serving small businesses. A few months later, WhatsApp Business API or WhatsApp Business Solution, was launched, a service that helps small, medium and large companies to scale or receive service by messenger.

Why consider WhatsApp in my strategies?

First of all, if you want to win and retain more and more customers, it is essential to be where they are.

WhatsApp is one of the most promising tools to win customers and improve their relationship with them. That’s because WhatsApp, in addition to the large number of users, allows companies to maintain a more human and personal relationship with consumers.

By maintaining a closer relationship with the customer, your company creates an image of trust in the market and, as a consequence, will attract other consumers, as the satisfied customer, in addition to becoming loyal to your brand, becomes a promoter and defender of the same.

API – Application Programming Interface

API or Application Programming Interface is a set of functions and procedures that allow the creation of systems that access the resources or data of another system. APIs are widely used to communicate between applications and websites from different companies.

The main function of the WhatsApp API is to integrate this channel with other systems, such as service platforms, logistical control systems, marketing automation, etc.

Now it is possible to use chatbots through the API. Using chatbots on the WhatsApp channel, you can be available 24 hours a day, 7 days a week to more than 130 million Brazilians and around 2 billion people worldwide.

After all, what is WhatsApp Business API?

WhatsApp Business API is a solution developed by Facebook to scale service through the WhatsApp channel. The purpose of this service is to facilitate the communication of medium and large companies with their customers. However, the benefits of this solution can be enjoyed by organizations of any size.

With the release of the WhatsApp API, it was possible to integrate the messenger to the Digital Service platforms. This made it possible for a company to use multiple agents on a single phone number.

What is the difference between WhatsApp versions?

WhatsApp currently has three different account types:

  1. Standard WhatsApp: this is the version of the application that everyone uses in their daily lives to chat with friends, family, co-workers, acquaintances, among others. This is the version that your customer will use to chat with your brand;
  2. WhatsApp Business: This version was developed with the aim of strengthening the relationship between small businesses and their customers. In this version, some additional resources are available, such as the possibility of adding information, for example, company name, website, description, location and opening hours;
  3. WhatsApp Business Solution: For medium and large companies, WhatsApp Business API facilitates efficient communication with customers. Only in this modality of WhatsApp is it possible to use chatbots and several attendants on the same phone number, useful resources when meeting the demands of a large number of people.

How to get a WhatsApp business account?

Access to the WhatsApp Business API is done through a Solution Partner (or Solution Provider), which are global business solution providers for communications with customers.

These companies are specialized in providing the necessary infrastructure for the functioning of channels, such as servers, networks and all the fundamental technology for the availability and good performance of the service.

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